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About

About

HER Group is a modern, community-driven real estate team serving Simcoe County and York Region, backed by RE/MAX REALTRON and built on the belief that the best client relationships feel more like friendships.

Get In Touch

HER Group is a modern, community-driven real estate team serving Simcoe County and York Region, backed by RE/MAX and built on the belief that the best client relationships feel more like friendships.

Our STORY

Four women in professional attire posing together in a bright studio, with three seated and one standing beside a white couch.

Taylor Toms started HER Group to create the kind of real estate experience she'd want for herself: personal, elevated and genuinely supportive from beginning to end. Not the biggest team, just an incredible one.

Today, HER Group is a boutique, highly productive team of three agents and a full time Director of Operations. That means more availability, more support and more hands on your move, while you always know exactly who you're working with. We live here, raise our families here and show up for this community, long after closing day.

Book A Consultation With Us

Our Philosophy: Work Hard, Stay Positive & Be Kind.

Our Philosophy: Work Hard, Stay Positive & Be Kind.

Our Philosophy: Work Hard, Stay Positive & Be Kind. Our Philosophy: Work Hard, Stay Positive & Be Kind.

MEET
the team

A woman with long, wavy brown hair wearing a black blazer with a black belt and black pants, standing against a white wall, smiling and resting her left hand on the wall.

Taylor TOMS

Founder, REALTOR® & Team Lead

With more than 8 years of award-winning experience and deep roots in York Region and Simcoe County, Taylor is one of RE/MAX's top-producing agents. She earned the RE/MAX Top 30 Under 30 Award three years in a row, [ranked #3 in Canada], and holds the Certified Negotiation Expert (CNE) designation.

  • Taylor is known for her friends-first approach. Strategy meetings happen over coffee, purchases get celebrated with a glass of wine, and clients often become friends long after the keys are handed over. She specializes in helping first-time buyers enter the market with confidence and guiding growing families through the juggle of selling and upsizing at the same time.

    Beyond real estate, Taylor founded Femme Social, a platform that brings female entrepreneurs, local businesses and the community together through events, education and connection. She lives in Simcoe County with her husband, their son Bennett and their two labs, Rosie and Junie.

  • 289-383-6431 | taylor@hergroup.ca

A woman with shoulder-length dark brown hair, blue eyes, and a bright smile, wearing a black blazer and black top, standing against a white wall.

Elizabeth “Liz” O’REILLY

REALTOR®

Liz has called York Region home for nearly 30 years, growing up in Newmarket and now living in Holland Landing, so she knows these communities inside and out. With a background in real estate sales, administration, customer service and management, plus a certificate in Human Service Foundations, she brings a thoughtful, detail-focused approach to every move.

  • Clients love Liz for her calm, supportive nature and her ability to make people feel at ease from the very first conversation.

  • 647-885-1733 | liz@hergroup.ca

A woman with long dark hair, wearing a black blazer and black pants, smiling and holding her hand near her face, standing against a plain light gray background.

Madison DONNELLY

REALTOR®

Madison is a dedicated real estate professional who is passionate about helping clients buy and sell with confidence. Whether it’s first-time buyers, growing families, or investors, she brings a well-rounded understanding of every stage of the real estate journey. Real estate has always been part of her life.

  • Raised in the Caledon and King areas, Madison grew up watching her mother build a successful career in both residential and commercial real estate, shaping her knowledge, work ethic, and passion for the industry from an early age.

    Now based in Simcoe County with her husband Adam, their son Beau, and their Doberman Moose, Madison has developed a strong connection to the local market. As both a homeowner and an active agent in the area, she brings a unique, firsthand perspective and deep understanding of what it truly means to live and invest in the community. Known for her client-first approach, Madison treats every client with care, honesty, and attention, just like she would her own friends and family. She is committed to clear communication, strong guidance, and creating a seamless experience from start to finish. Outside of real estate, Madison enjoys time at her family cottage, staying active with Pilates, and making memories with family and friends.

  • 416-559-8826 | madison@hergroup.ca

Olivia ARMSTRONG

REALTOR®

Olivia is a local Realtor serving Barrie and the surrounding Simcoe County area. Licensed since 2023, she has developed a genuine passion for helping people navigate one of life’s biggest milestones. Having grown up in Alliston and now calling Barrie home, she is proud to serve the community that has shaped so much of who she is. Building meaningful connections, getting involved locally, and creating lasting relationships are at the heart of how she approaches her business.

  • Outside of real estate, she is also a Pilates instructor with a passion for health, wellness, and living a balanced lifestyle. She believe's that feeling good in your surroundings and creating a space that feels like home are an important part of overall well-being, and she love's bringing that perspective into her work.

    She is excited to continue growing, learning, and building a business rooted in genuine relationships, community, and a passion for helping people find their place to call home. She value's staying informed about the ever-changing real estate market, and ensuring her clients feel confident, comfortable, and supported throughout the entire process. Whether you’re buying, selling, or simply starting to explore your options, she would love to be part of your journey!

  • olivia@hergroup.ca | 705-440-7604

A young woman with long, wavy brown hair smiling and wearing a black blazer and pants, standing against a plain white background.

Norma BUNKER

Director of Operations

Norma is the reason everything at HER Group runs so smoothly. With 18+ years in customer service and more than a decade in administration, project management and sales coordination, she oversees listing coordination, marketing timelines, transactions and client communication behind the scenes.

  • Norma is proactive, calm and famously good at solving problems before anyone else sees them, making sure every touchpoint, from first hello to closing day and beyond, feels organized and cared for. Off the clock, you'll find her with family, friends and her two dogs, or watching Formula 1 on the weekend. To know Norma is to love her.

  • norma@hergroup.ca

Connect. Move. Grow. Be HER.

Community EVENTS

HER Group has always been about people. Our clients get to know us through our events, our favourite local spots and everyday life, and we love staying connected long after the keys are handed over.

A person in red pants and white socks sitting on a Pilates reformer machine, with a beige tote bag hanging from the machine, which has text that says 'be her' and 'wellness | business | community'.
Three women standing in front of a sign that reads 'be her. Pilates & Property,' with two of the women dressed in black suits and the third in workout clothes, smiling and talking to each other at an indoor event.
Group of women having a discussion in a fitness or wellness studio, with some women sitting and others standing, and a mirror reflecting the scene.
A person sitting and reading a magazine titled "Let's Hand Home" while wearing a beige dress, with part of a chair visible in the foreground.
A group of women smiling and talking in a fitness studio, some sitting and some standing, with Pilates reformer machines in the background.
A beige tote bag with the text 'be her' and words 'wellness,' 'business,' and 'community' printed on it, a black candle, and a printed flyer with the heading 'be her.' promoting Pilates and property events.
Two women laughing and talking outside in front of a black sign that reads 'The Pilates Room by function studios Inc.'
A beige tote bag with the logo "be her" and text "wellness, business, community" printed on it. There is a white paper attached to the bag with menu items and prices, placed on a gray surface.
Two women smiling, holding a large sign that reads 'be her.' with smaller text 'PILATES & PROPERTY'. The sign includes logos for HER GROUP REAL ESTATE and Function Studios Inc. They are dressed in athletic and casual attire, standing inside a fitness
Two women smiling and laughing while sitting on the curb outside a building with a sign that reads 'The Pilates Room' in the background.
A flat lay of various items on a wooden surface, including a tote bag, documents, a water bottle, a pair of socks, a hair clip, a face mask, chewing gum, a pen, and small miscellaneous objects.
A display stand with various decorated cookies and a framed sign advertising a Pilates and wellness studio named 'be her.'

BE HER is more than an event, it's a community.

We created the series with one simple goal: to bring the women in our communities together to collaborate, connect, meet new people, support one another and have meaningful conversations.

Think reformer Pilates, wellness experiences, workshops, social nights and collaborations with the local studios and businesses we love. The name says it all: it's about becoming the woman you want to be, and having a community that cheers you on along the way. Whether you're a client, friend, local business owner, entrepreneur, mom or just looking to meet more amazing women in your community, there's a place for you here. Real estate may be what brought HER Group together, but community is a huge part of why we do what we do.

Group of women in a Pilates studio, smiling and chatting, some sitting on Pilates reformer machines, with mirrors and fitness equipment in the background.
Group of women in a Pilates studio, smiling and chatting, some sitting on Pilates reformer machines, with mirrors and fitness equipment in the background.

Join Us
At Our Next Event!

Save My Spot
Save My Spot
View Upcoming Events

Join Us
At Our Next Event

Annual FALL FEST

October 2026

Two women hugging, one woman with blonde hair wearing sunglasses on her head, the other with dark hair, stand in front of a backdrop with the words 'Her Group Real Estate' repeated on it.
A young girl standing on a grassy field surrounded by seven orange pumpkins during daytime in autumn.
A young girl wearing a pink beanie hat and a floral jacket is smiling while holding a brown dog, which appears to be a dachshund, outdoors in a park or garden setting.
A woman smiling and talking to a man outdoors near a parking lot and trees, with a woman in sunglasses standing nearby in the background.
Close-up of a gift basket wrapped in clear plastic with a black label that reads "HER GROUND REAL ESTATE" attached with a brown string.
A young girl in a pink beanie and leopard print jacket decorating cookies at an outdoor table with a pumpkin-themed tablecloth, while other children are in the background.
Display table with white boxes wrapped with orange ribbons for a pie sale, sign reading 'pick up your pie' with a pie illustration, and fall-themed decorations including a small scarecrow figure and artificial flowers.
A woman receiving coffee from a barista at a food truck in a park during the evening.
A large sponsor signboard for HER Group Real Estate, listing gold and silver sponsors, decorated with autumn-themed pumpkins and leaves, placed outside a building on a sidewalk.
People gathered in a park for a pumpkin toss game, with some playing and others watching, surrounded by trees and pumpkin displays.
A young girl with long blonde hair wearing a pink beanie with the word 'CAT', a cream-colored hoodie with small floral designs, and beige pants standing on a playground ride with red metal bars, during daytime with trees and park equipment in the bac
A man and a young child walking in a park with scattered pumpkins on the grass, autumn trees in the background.
A small brown dog wearing a red sweater standing on a paved path, looking at the camera. People and parked cars are visible in the background, suggesting an outdoor event or gathering.
A woman wearing a green beanie and sunglasses is giving a wrapped gift with a red ribbon to another woman in a gray beanie and brown vest, next to a young girl in a pink beanie and a stroller, outside in a parking lot with a food truck in the backgro
A family sitting at a table decorated with pumpkins and a small pumpkin-shaped hat, eating a meal during a fall or Thanksgiving gathering, with other guests in the background.
Three children sitting on a hay bale outdoors, enjoying drinks and snacks, with greenery and trees in the background.
A family of four posing in a fall pumpkin patch, framed by a black sign that reads 'HER GROUP REAL ESTATE' in a grassy park with trees in the background.
Three people sitting on hay bales outdoors in a grassy area with trees in the background. An older woman with short brown hair and a black jacket, a younger woman with glasses on her head and a plaid jacket, and a young child in a brown jacket are sm
A family of four stands on a grassy park with trees in fall colors. The father wears a gray beanie, tan and brown jacket, and jeans. The mother wears a gray beanie and vest, with dark leggings. The young boy is carried by the mother, wearing a brown
Family of four enjoying a pumpkin patch in a park with green grass and trees with fall foliage. The man carries two pumpkins, the woman holds a toddler, and a young girl is running.
Three people smiling and posing for a photo in front of a backdrop with various business logos, autumn pumpkins, and leaves on the ground.
Two men playing outdoor Connect Four game in a park, smiling, with trees and park amenities in the background.
A young girl with long brown hair sits at a table with autumn-themed paper plates and a tablecloth, while an adult woman wearing a black jacket helps her with a small piece of food. The scene appears to be outdoors.
A thank you card with a pie graphic and the words "HER GROUP REAL ESTATE" on it, attached to a pie package with a red ribbon. The background includes a gold-colored surface and a piece of orange cloth.
Two men greeting each other with a handshake inside a well-lit room with large windows, balloons, and people in the background.
A man with a beard and a woman with glasses standing in front of a large sign with sponsor logos, including Outpacer, Wallace Design, Maude Interiors, North Terrain, Bisnauth Home Inspections, and others, at an outdoor event. The woman is smiling, we
Three people, one woman holding a small white dog, are having a conversation outdoors near parked cars. The woman is wearing a black jacket, the man is in a brown jacket and baseball cap, and a young girl has long hair and is wearing a dark jacket.
Children playing inside a colorful inflatable bounce house in a park.
A young girl wearing a pink hat, white sweater, and beige pants squatting near a curb, collecting snow or ice from a device on the ground with other children and adults in the background.
Children playing outdoors, with foam bubbles on the grass, near a yellow vehicle, while adults are in the background at a park.
A woman and young girl decorating cupcakes at a table with autumn-themed tablecloth.
Pumpkins scattered on a grassy field seen through a black frame with a sign that says 'HER GROUP REAL ESTATE' in an outdoor park with trees and blue sky.
Two women standing outside a food truck, smiling. One woman is wearing glasses and a black shirt, and the other is holding a coffee cup, wearing sunglasses and a light purple vest. The food truck is yellow with signs and a menu visible.
Four women standing together at a HER Group Real Estate event, smiling in front of a black backdrop with HER Group branding, with tables and donation items visible in the foreground.
Group of women at a pie stand, one woman wearing a black T-shirt, talking to two women with long hair, one blonde and one brunette, each holding a cup, with a sign that reads 'pick up your pie' on the table.
A group of children and adults at an indoor event, with one girl in a striped jacket raising her hand to a young boy in a blue jacket and red hat, as a woman kneels and smiles at the boy, and a young woman in a green beanie and beige jacket stands ne
People gathered near a RE/MAX hot air balloon at an outdoor event in a park with trees and parked cars.
A man and young boy wearing green beanies looking at pumpkins on a grassy field, with trees in the background.
A festive sign at a fall event decorated with orange and gold balloons, reads "Welcome to our fall fest!" with a pumpkin illustration, organized by HER GROUP Real Estate.
A small white dog sitting on green grass in a pumpkin patch with several large orange pumpkins around. In the background, there are two people walking near benches and trees in the park.

Frequently ASKED Questions

  • Start with a conversation. We'll walk you through the process, help you get pre-approved with a trusted mortgage professional and build a plan that fits your budget and timeline. You don't need to have it all figured out, that's our job.

  • It depends on your finances, the market and your comfort with risk. Selling first gives you certainty on your budget, while buying first secures your next home. We'll look at your situation and map out the option that makes the most sense, including how to time both closings.

  • In Canada, the minimum down payment is 5% on the first $500,000 of the purchase price, with higher minimums above that. You'll also want to budget for closing costs like land transfer tax, legal fees and inspections. First-time buyers in Ontario may qualify for a land transfer tax rebate. A mortgage professional can give you exact numbers, and we're happy to make the introduction.

  • Earlier than you think. Reaching out months before you plan to move gives you time to get pre-approved, understand the market and prepare. There's never any pressure to act before you're ready.

  • Online estimates are a starting point, but they can't see your renovations, your street or current buyer demand. We'll prepare a detailed market evaluation based on recent local sales and your home's unique features.

  • Talk to us first, before you paint or renovate. We'll tell you which updates are worth it and which aren't, help with decluttering and staging, and can arrange a pre-list inspection so there are no surprises.

  • Every listing gets a custom plan that can include staging, professional photography, video, drone, floor plans, a property website, feature books, social media campaigns, open houses and weekly reporting. We market every home like it matters, because it does.

  • Simcoe County and York Region, including Barrie, Innisfil, Bradford, Newmarket, Aurora, East Gwillimbury, Holland Landing and surrounding communities.

  • Absolutely, it's one of our specialties. We know both markets well and can help you sell in one and buy in the other with a single, coordinated plan.

  • Not at all. Many of our clients reach out six months to a year before they move. We're happy to answer questions, share market insight and help you get prepared, whenever you're ready.

  • Yes. For higher-end listings we build a custom strategy around the home: elevated presentation, exceptional photography and video, staging, premium print materials and targeted digital and social marketing that positions it for the right buyer.

  • Absolutely, it's one of the things clients thank us for most. We'll connect you with the mortgage professionals, lawyers, inspectors, stagers, movers, contractors, painters, flooring and insurance contacts we trust, during your move and long after it.

Book A Consultation

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